The Turkney Team Brand Index is a poll that was given to 12,000 adult sports fans in the 47 north American markets that home at least one team from the NFL, NBA, or MLB. they were given 20 question surveys that they believe conclude a brands worth in terms of loyalty and popularity locally. Below you'll find the results of the top 56 out of the 122 teams ranked in the survey brought to you by Sports Business Journal.

( Click read more for the results and some input from us.)





If you really look at the numbers and what the poll was looking at, there aren't thaaat many surprises here. Smaller market teams with less attractions surrounding the area equals better scores for sports brands. One thing to note is that this poll was given once and obviously teams popularity can easily fluctuate over a period of time. If they compiled indexes of maybe a five to ten year span, I'm Sure teams like the Saints wouldn't be ranked as high then.


-Pittsburgh being number one isn't entirely surprising considering the current state of the market there and lack of surrounding sports teams...

-The Yanks are ranked 29 (BUT on an international scale, they're easily number one with an index scale of 499.60...)

-Some notable surprises: Lakers at 73, Buffalo Sabres at four(!) with the Buffalo Bills at 40, Saints at seven, Rangers at 95, Devil Rays at 89, 76'ers at 113...

-The worst brand name with a score of 74.39 and a ranking of 122 is .....the Arizona Cardinals.


New York Teams Rankings:

Yankees-29
Mets-43
Giants-56
Jets-65
Knicks-106
Nets-108
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(I don't consider Hockey a sport but for you deranged enthusiasts out there..)

Rangers-95
Islanders-111